Gather The People To Create The Tipping
In our digital world, we are constantly being bombarded with new ideas and trends and even conspiracy theories that seek to take hold in the culture at large. Gladwell did in-depth research spanning a number of different fields, industries, and scholarly disciplines, and identified three key factors that each play a role in determining whether a particular trend will “tip” into wide-scale popularity. Not so ironically, he calls these three variables, or “rules of epidemics” the Law of the Few, the Stickiness Factor, and the Power of Context.
